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About the Author

HFG 2018 Columbia Headshot1.jpeg

Helio Fred Garcia

For nearly 40 years, Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.

His last book, The Agony of Decision: Mental Readiness and Leadership in a Crisis, was named one of the Best New Crisis Management Books of 2018 and also One of the Best Crisis Management Books of All Time by Book Authority, the world's leading site for nonfiction recommendations. In April 2020, the Chinese edition of The Agony of Decision was published.

His prior book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, was named to the United States Marine Corps Commandant's Professional

Reading List for five consecutive years, 2013 to 2017. It was translated into Chinese in 2014 and published jointly by Pearson Education Asia Ltd in Hong Kong and Publishing House of Electronics Industry in Beijing under the title 沟通的力量. It is available here.


Garcia is president of the crisis management firm Logos Consulting Group and executive director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents.


Garcia has been on the New York University faculty since 1988. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program, where he teaches crisis management, and where he was named Executive MBA Great Professor. He is an adjunct associate professor of management and communication in NYU’s School of Professional Studies, MS in Public Relations and Corporate Communication program, where he has twice received the Dean’s award for teaching excellence. He also received awards for outstanding service and for 30 years service in teaching. In that program he teaches courses in communication strategy; communication ethics, law, and regulation; and crisis communication. Fred is also on the faculty of Columbia University, where he teaches ethics. Fred is a Senior Fellow in the Institute of Corporate Communication at Communication University of China in Beijing. For eight years until 2015 Fred served on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology (ETH), Zurich, Switzerland, where he taught an intensive seminar in the Master’s in Advanced Studies in Crisis Management and Security Policy. He has also served on the adjunct faculty of the Starr King School for the Ministry - Graduate Theological Union in Berkeley, CA, where for six years he taught a seminar on religious leadership for social change.


He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Defense Information School, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions.


Fred is co-author (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication, third edition, 2015; second edition 2011; first edition 2007 by Routledge, Taylor & Francis Group. Fourth edition pending, 2020. A Korean language edition was published in 2016 by Alma Books under the title 명성 경영 전략. It is available here. His two-volume book Crisis Communications was published by AAAA Publications in 1999.

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