On June 24, 2020, Helio Fred Garcia spoke with John Busbee on KFMG's Culture Buzz about his forthcoming book, Words on Fire: The Power of Incendiary Language and How to Confront It, about the predictable pattern when leaders use incendiary language and how we as engaged citizens can hold leaders who wield such language accountable. Listen to the full interview below:
Praise for Words on Fire from John Busbee:
“Helio Fred Garcia has written an incredible book. You know me - I am a writer, I have this show. Communication is paramount in the world we live in. What Fred has done is written a masterful book, Words on Fire - The Power of Incendiary Language and How to Confront It. I feel like a proud parent…(continues on to read David Lapin’s endorsement).”
“Once in a while, I have the opportunity to share a book, that is really an educational tool. It is something that each of us needs to have an understanding of. To understand what is being used in the wrong way, is to understand how to combat it. What Fred Garcia has done is given us that powerful tool.”
“This book is a masterful book to illuminate our lives and to arm us with the information, knowledge and ways we can combat these hateful forms of communication.”
“By all means, get a copy of Fred’s book, Words on Fire. This is a powerful book. It is powerful because education and knowledge is power, especially when used the right way and that’s what this book will help you do.”
“This book will be one of the most important purchases you make this year and this is the time to do it.”